We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our team noticed a growing interest in unique ways to stay motivated throughout the fitness journey. While fitness routines and wellness tips were widely covered, the media rarely provided specific song recommendations tailored to different types of exercises. Recognizing this gap, we decided to come up with a data-driven ranking of the most searched workout songs tailored to various fitness activities. We developed a ranking system that quickly attracted media attention and provided fitness enthusiasts with the perfect playlists to enhance their workout routines.
We noticed that people were increasingly focused on fitness routines and staying motivated while working out
Our team identified that the media rarely addressed specific song recommendations for different types of exercises.
We closed this gap by offering tailored workout music options, attracting the media and public interest.
Campaign Research
We examined over 100 songs to identify the best for working out.
Our team analyzed search and streaming data to determine which songs are most frequently searched and played during various types of workouts.
We assessed key factors like tempo, genre, and energy levels to understand what makes a song suitable for specific exercise routines.
We combined search volume, song tempo, and workout compatibility to develop a data-driven rank of top workout songs.
Results
Our campaign landed 5+ publications across major media outlets, including NewBeauty and MSN.
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