We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
We spotted a growing interest in celebrity-related searches, especially around nudes and OnlyFans — but found no data-driven content exploring this trend. That gap inspired us to dig deeper.
How we developed the idea:
Identified a sharp rise in searches related to celebrity nudes and OnlyFans content.
Noticed that while the media covered the topic broadly, no study had analyzed the data behind who people were actually searching for.
Found high demand for specific celebrities, revealing clear patterns in online curiosity.
Campaign Research
To uncover the trends:
Google Keyword Planner was used to analyze search volumes for terms like “[Celebrity Name] nudes” and related queries.
Celebrity rankings: Estimated search volume data was compiled to rank celebrities based on public interest.
Regional insights: Searches were broken down by state to highlight geographical differences in interest.
Notable search trends: Additional findings included popular phrases like “OnlyFans leaked” and “Playboy photos.”
Results
The study earned 55+ backlinks from reputable outlets including OutKick..
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