We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
EVs are typically viewed through a sustainability lens, with detailed insights into luxury models having no coverage. To tackle this, we created a data-driven ranking system that focuses on EVs in the luxury market. We decided to examine what matters most to consumers looking for premium vehicles. Our unique approach drew considerable media attention by analyzing high-end EVs not just for their environmental impact, but also for their performance, prestige, and features that luxury buyers prioritize.
We identified a gap in coverage, recognizing that discussions around EVs often focus on sustainability.
Our team conceptualized a data-driven ranking system designed specifically to highlight the key factors that define high-end electric vehicles.
We refined our approach by analyzing the features that matter most to luxury buyers, ensuring a ranking that captures performance, prestige, and price.
Campaign Research
Our team set out to reveal the most popular luxury electric car.
We analyzed data from reputable sources to identify which EV do the consumers prefer and why.
Our team developed a ranking system that evaluates luxury EVs based on search volume, range, motor power, and advanced features.
We provided data-driven insights that bridge the gap in media coverage by offering a comprehensive comparison of high-end EVs.
Results
Our research generated significant media interest, securing 41 high-quality media placements across international media outlets.
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