We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
The idea stemmed from the growing financial burden on American families and increasing concerns about the rising cost of living. As housing, childcare, and healthcare expenses continue to climb, many families struggle to budget effectively and plan for their future.
We noticed a strong public interest in cost-of-living comparisons and family financial planning.
By analyzing the cost of raising children across different states, we aimed to provide families with data-driven insights.
Highlighting the stark differences in expenses between states created a compelling and newsworthy ranking that resonates with both local and national media.
Campaign Research
We conducted an in-depth analysis to determine the annual cost of raising a family across different states.
We collected expense data for 2-child, 3-child, and 4-child families across all U.S. states.
Our analysis included the seven core expenses: housing, food, childcare, transportation, healthcare, taxes, and other necessities.
We found that New York is the most expensive state to raise a family, with an annual cost of $134,938 for a 2-child household.
Results
The research generated strong media interest, leading to 12+ backlinks, including placements in Yahoo Finance and Go Banking Rates.
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