The Most Googled Kids of 2023
Campaign Idea
We came up with the idea of this campaign in 2023 after noticing widespread media coverage of Nico Parker (daughter of actress Thandiwe Newton and director Olivier Parker) following her role in the hit HBO series The Last of Us. With her name trending everywhere and likely to rank at the top, we decided to compile a list of celebrity kids frequently mentioned in the media and determine who is truly the most searched.
Our team monitored big publications and noticed a trending discussion at the time driven by the appearance of Nico Parker in the hit series.
We used the trendiness of the topic, also considering that celebrities, their kids and their net worth changes are always widely covered. This gave an opportunity to create a piece that would be picked by entertainment journalists.
When compared to previously written articles, our idea had a new name and a data-driven proof with search volumes to it.
Campaign Research
We selected three quantifiable metrics: Google searches, Instagram hashtags, and net worth, ensuring a credible, ranking-based study.
Google search volume carried the most weight, followed by social media presence and net worth.
Using Min-Max scaling, we created a composite score from 0 to 100, ranking the most searched celebrity kids.
Results
The campaign brought us 31+ backlinks, including News Break, Black America Web, Global Grind and more.
Earn Impossible Backlinks Through Digital PR
The Most Expensive State in the US to Raise a Family
Countries with the Most Slow Fashion Share
Top Searched Songs for Workouts