Our Google Analytics audit checklist guides you through evaluating your current setup, uncovering data gaps, and fixing common tracking issues. It’s built to ensure that your metrics are trustworthy, your goals are accurate, and your insights are actionable.
Updated on
August 11, 2025
| Maria Harutyunyan, Head of SEO
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Google Analytics Audit Checklist
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The checklist is vetted by 3 more top SEO LinkedIn experts
Account Setup & Configuration
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Goal Setup & Conversion Tracking
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Audience & Demographics Configuration
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Custom Dimensions & Metrics
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Filter & Data Quality Setup
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E-commerce & Revenue Tracking
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Traffic Source & Campaign Attribution
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Site Performance & Technical Audit
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Privacy & Compliance Configuration
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Reporting & Dashboard Optimization
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Integration & Data Connections
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Data Validation & Quality Assurance
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Google Analytics Audit Checklist
Download the checklist
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Maria Harutyunyan
A well-structured approach is the cornerstone of successful SEO. That's why we’ve developed a series of in-depth checklists designed to streamline your SEO strategy. From building high-quality backlinks and optimizing your WordPress site to tackling on-page SEO and technical optimizations, our checklists offer precise, actionable steps to help you confidently navigate every aspect of SEO.
April 3, 2025
