SEO Content Audit Checklist for Better Engagement & Conversions

Define specific metrics for content evaluation:
Identify KPIs relevant to your SEO and business goals, like organic traffic, bounce rate, and session.

Adjust criteria based on content type:
Tailor success metrics based on content type, conversion rate for product pages, and engagement for blog posts.

Use a variety of tools to collect data:
Use tools like GA4 for user behavior, GSC for search performance, and Ahrefs/SEMrush for competitive and backlink analysis

Evaluate contents' freshness:
Check when the content was last updated.

Define a clear course of action for each page:
Establish a course of action for each page. Actions like delete, merge, update, improve, promote

Check the backlinks of each page:
For link bait content assess how much traffic, high-quality backlinks it has generated. This indicates its influence and authority in its niche.

Evaluate URL structure for SEO-friendliness:
Asses SEO-friendliness of the URLs to ensure they are short and descriptive, include relevant keywords, and contribute to a logical site hierarchy. Poor URL structures can hinder crawlability and user experience.

Perform a backlink analysis:
Check the quality, number, anchor text of the backlinks, and the domain authority of the referring domains

Evaluate URL structure for SEO-friendliness:
Ensure that your URLs are clear, contain the focus keyword, and are easy to understand.

Identify content that converts best:
Find content that drives desirable actions like purchases, form submission, sharing, and comments and amplify it.

Identify low-performing content:
Find pages with low traffic, high bounce rates, and low conversions or lead generation rates.

Check keyword targeting and intent alignment:
Make sure your content type matches your targeted keywords.

Examine the internal linking across your pages:
Review your internal links on each page to make sure they are relevant to the topic and the anchor text is contextual.

Detect duplicate or thin content:
Identify identical or low-value content that can negatively impact crawl budget and rankings.

Evaluate E-E-A-T factors:
Assess if content demonstrates real-world experience, expertise, authority, and trustworthiness, especially for YMYL topics.

Measure engagement metrics:
Analyze shares, comments, and scroll depth to understand deep user interaction and content appeal.

Review content quality and accuracy:
Check your content spelling, readability, and correctness. It needs to be accurate and easy to read.

Analyze content format effectiveness:
Determine if the content format (e.g., article, video, infographic) is optimal for conveying information and meeting user intent.

Maria Harutyunyan

A well-structured approach is the cornerstone of successful SEO. That's why we’ve developed a series of in-depth checklists designed to streamline your SEO strategy. From building high-quality backlinks and optimizing your WordPress site to tackling on-page SEO and technical optimizations, our checklists offer precise, actionable steps to help you confidently navigate every aspect of SEO.

April 3, 2025

Content Audit Checklist to Clean, Optimize, and Grow

Content Audit Checklist

Stronger strategy, better results

Content Audit Checklist to Clean, Optimize, and Grow

Content Audit Checklist

Evaluate Content Performance and Quality

Action Plan

Content Organization & Structure

Technical Content-Focused Audit

Content Workflow

Audience & UX Considerations

Competitive Content Gap Analysis

Content Performance Monitoring

ROI Focus Content Monetization

Maximize Your Content Reach

Stronger strategy, better results