Project Overview
In 2025, Loopex Digital started partnering with Galaxsys, an iGaming solutions provider that delivers fast, crash, slot, and skill-based games for online casinos and gaming operators worldwide. The platform offers seamless integration, customizable game features, and built-in promotional tools that help operators expand their game offerings while delivering fair, high-performance experiences to players. Galaxsys needed a strategic SEO partner to strengthen its search presence and authority across a wide range of international markets.
Goal
Galaxsys started partnering with Loopex Digital with a solid foundation, but room to grow: a domain rating of 40, 1,123 keywords in Google's top 10, and 76,200 monthly organic visitors. Our SEO team's primary goal was to improve keyword rankings in priority markets, increase organic traffic, strengthen domain authority, and expand overall search visibility.
Solutions
After reviewing Galaxsys's business goals, conducting an SEO audit, and evaluating the competitive landscape, we built an SEO strategy centered on two pillars: earning strong backlinks from relevant websites in key target markets and running digital PR linkbuilding campaigns to secure placements from high-authority publications.
We Secured High-Quality Backlinks Across 11 Target Markets
Galaxsys needed a stronger regional authority to compete for iGaming keywords in its priority markets. Without backlinks from locally relevant websites, rankings in these regions would stay flat. Our link-building team conducted detailed research to identify relevant websites across Brazil, Turkey, Azerbaijan, Kazakhstan, Uzbekistan, India, Kenya, Nigeria, Peru, Ecuador, and Venezuela. We then reached out to these websites and negotiated placements to obtain backlinks from regionally relevant sources. Each backlink was chosen to strengthen Galaxsys's presence and improve search visibility in those specific markets.
Our Team Ran Four Data-Driven Digital PR Campaigns That Landed in Forbes
Backlinks from niche-relevant websites build regional authority. But competing at the top of the iGaming space also requires trust signals from globally recognized publications. Our digital PR linkbuilding team developed four original research iGaming digital PR campaigns designed to earn editorial coverage across gaming, lifestyle, finance, and travel media:
- Top European Countries Living The New American Dream
- Which Video Game Characters Are Most Popular Across Digital Platforms?
- Top Countries Where People Work Hard and Play Hardest
- The Highest Earning VTubers
Each campaign was built around topics with broad editorial appeal while maintaining strong brand relevance for Galaxsys.
Results
We started the SEO campaign in October 2025. Through a focused scope of 12 high-quality backlinks and four digital PR campaigns, Galaxsys saw meaningful gains across every key metric.
When the project began, Galaxsys was receiving 76,200 monthly organic visitors. Our SEO team's combination of targeted backlink acquisition and digital PR placements took monthly traffic to 98,300. This growth reflects the compounding impact of authoritative backlinks, strengthening the site's visibility across key search markets.
Through our link-building campaigns and digital PR strategy, Galaxsys went from 1,123 keywords in Google's top 10 to 1,226 ranking positions. As domain authority grew and high-authority publications linked back to the website, key pages gained stronger search authority and greater relevance in target markets.
The link-building and Digital PR strategies developed and executed by the Loopex Digital team drove Galaxsys's domain rating from 40 to 46. Through consistent outreach to relevant websites and earned placements from high-authority publications, we strengthened the site's authority and its ability to compete for visibility in the iGaming niche.
Our Digital PR team secured 36 editorial placements across all four research-led campaigns. 7 placements landed on DR 80+ websites and 9 in the DR 70-79 range. The highest individual placement was a DR 94 feature in Forbes. The combined audience reach across all placements exceeded 1 billion monthly visitors.
The standout campaign on European financial wellbeing earned coverage in Forbes, MSN, and a range of finance and lifestyle outlets. The video game character popularity study drove placements in gaming-focused publications. The work-life balance and VTuber earnings campaigns extended Galaxsys's editorial presence across broader lifestyle and creator economy media.
