NinjaOutreach Review 2022: Is it Worth Your Time?

June 27, 2022
| Maria Harutyunyan |
8 min read
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Effective outreach campaigns serve as the backbone of successful marketing strategies and business development in general. 

If you want to establish and maintain good connections with your prospects, here is one of the best outreach tools to succeed with your marketing campaign.

So how to reach thousands of influencers, bloggers, and leads with Ninja Outreach?

Alright, let’s get our hands at exploring this now!

What is Ninja Outreach?

Ninja outreach is an all-in-one marketing tool for content marketing, blogger outreach, and lead generation. It is designed for digital marketers and small businesses looking to expand their online presence. 

The platform compiles a massive amount of data from various sources into a searchable database and allows users to email personalized models directly from the website.

All you need to do is type in your keyword and search through a database of millions of influencers of any nation and country. It shows a tone of data including the prospects’ name, social profiles, contact information, page description, SEO metrics, traffic, and engagement data. 

You can save the prospects list, establish a relationship with each of the prospects and reach out with your customized templates, track the opens, clicks, and replies. 

The platform will not only help you find influencers on social media platforms but also popular browse blogs and bloggers.
You can contact your prospects automatically with ‘personalized’ emails using custom fields.
Ninja Outreach has a massive company leads database of over a million profiles that you can scan by entering your industry and target area.
The free trial doesn’t include the whole package of Ninja Outreach services.
The platform is slow when fetching images from social media platforms.

Who is it for? 

Ninja Outreach is for everyone who needs to be able to connect with industry influencers. 

To put it another way, Ninja Outreach is for any business out there. It is one of those resources that can be used at all levels and can certainly produce meaningful results if used correctly, whether you are a big company or a single individual who runs a blog or tries to make money on YouTube. 

More specifically, the target audience includes digital marketing agencies, bloggers, startups, SMBs.

Ninja Outreach Pricing

Ninja Outreach offers two basic plans, with prices varying depending on how many emails you want to send each month and how many users you need. 

ninja outreach pricing

Ninja outreach offers four types of subscription plans; Basic ($189\m), Advanced ($289\m), Professional ($499\m), and Enterprise(Custom/m). With every next plan you get significantly more features and higher limits. 

With the Basic and Advanced packages you can have only one user per account while for the Professional plan you can have 4. The maximum number of emails you can send per month varies as well. 

The starting package offers 4,000 emails, which goes up to 80,000 with the next subscription plan. With the Professional plan, you can send up to 500,000 emails, and the Enterprise plan is totally customizable.

All of the subscriptions have a live chat and customer success management. The basic plan though also lacks a built-in CRM. 

Ninja Outreach Key Features

Finding Prospects

The Ninja Outreach database currently contains over 4 million different influencers and outreach prospects, ensuring useful targets for any niche. 

Website/Blog Search 

In the website search, you can find blog articles and pages using keywords and advanced search operators.  

If you want to write guest posts, look at the SEO Metrics of blogs. Writing for popular websites may help direct some traffic to your site. As a result, choosing websites with a high DA and a large number of backlinks will help your guest blogging strategy go a long way. 

You may also look at a site's Traffic and Engagement. To make the search by keyword easier you can try to type in “inurl” or simply put the word in quotation marks. 

search for influencers ninja outreach

One of the most important aspects of this software is that it also allows to filter through websites that have giveaways, allow supported content, or product reviews. This feature helps you to quickly filter your search queries or list to find people that are more likely to respond to your contact requests.

Influencer Search


The social prospecting feature will help you identify influencers on Twitter, Instagram, YouTube, and TikTok. The idea is to draw on the success of influencers in similar industries. You can follow and engage with them on social media once you have their social media information. Finally, you want to establish relationships with them and enlist their assistance in promoting your blog.

Enter the subject of your niche to find the most relevant bloggers and influencers to achieve the best results. After you've typed in your keyword, you'll see a list of influencers. To narrow your search use the filters on the left side of your screen such as “engagement,” “business/personal,” “followers,” “categories,” “location,” “gender.” You can click on each of the prospects and see a more detailed overview of their posts and replies per week, engagement rates, and estimated post values. 

ninja outreach influencer search

Ninja Outreach scrapes each influencer's website to see whether they are open to supported posts, or product reviews, and more.  

Managing contacts

Ninja Outreach serves as a CRM tool to assist you in deciding which stage of your relationship with your contact information you are in. You can assign different relationships to them such as whether or not the blogger agreed to a guest post. 

Keeping the track of the status of your influencer relationships is essential for successful management of the campaign. You can select from a variety of pre-made relationship status labels or make your own, maintaining a record of your relationships with each lead. 

ninja outreach relationship

Link Building  

Let's say you wrote a post about "brand storytelling," and you're looking for other posts about "brand storytelling" that have broken links (or that are broken links themselves).

Type your keyword "brand storytelling" into NinjaOutreach Prospecting > Promotion Opportunities tab. Select Exact Match from the drop-down menu, then hit “Search.”

Set the Domain Authority (DA) to at least 30 by using the filter. This will help you to get high-quality leads. After you've reviewed your prospect results, either add them to an existing list or create a new one. If you redo your search, the contacts that you’ve already added to your lists won’t appear again.

You can then load each of your target pages and run the extension that scans each page for 404 links, which are highlighted in red. Keep the prospects in your CSV if it fits. You can either upload a CSV file with your websites or import them by clicking "Websites" and pasting them in. Keep in mind that you should only paste one URL per line and not import more than 1000 URLs at once.

import websites - ninja outreach



You should review the search results on NinjaOutreach, delete the bad ones, and save the prospects who fit into your list. By going to Prospects > Lists of Prospects, you can go over your list.

list of leads ninja outreach

Sort your list of contacts by the number of backlinks so you know which sites to focus on.

ninja outreach contacts sorting

Outreach Campaign Launch 

Outreach mode is where you load your list when you are ready to start sending emails. Simply load lists and then select the template, the “From” email address, the blogger’s email will automatically load and the template will pop with the subject and body, so when you are ready you just hit “send email” and it will automatically load the next blogger. 

You can start writing emails from scratch and use custom fields as you want. Or you can select from dozens of prewritten templates.  

Email integration 

You can connect websites and influencers to your outreach lists directly from your browser using Ninja Outreach's Chrome extension. This is significant because it means you can quickly pick one of your models and a list, then simply press a button to send the message to your prospects.  

Create custom email templates

Ninja Outreach will automatically fill in contact forms with your preferred template, using information such as your email, name, and topic to help speed up the process.

To see our list of template instances, go to the Outreach tab and click Templates.

ninja outreach custom emails

Click Create Template, then Load Pre-Written Template to access even more templates.

There are even more templates to choose from in the dropdown menu.

ninjaoutreach templates

In inbox mode, you can follow the conversations.

In the settings tabs, you can integrate your email account, invite different team members, or download chrome extensions. 

Auto sending and follow up

If you've finalized your list and email template, you can launch an auto-sending procedure. This allows you to automate by scheduling the email outreach.

You can restrict the number of emails you send every day in the settings to minimize the risk of being penalized. 

Finally, if the recipients haven't responded, you can use this email outreach program to incorporate follow-ups.  

Manage your outreach campaign

You can easily organize and segment your target lists for each campaign, and monitor them using any tag system you like, such as client name, target keywords, and so on…

Sort your list of prospects based on their response deadline. Simply select the deadline from the dropdown menu under Filter lists > Tags. The deadline will appear in the tags area if you see a prospect card linked to your expert roundup.

You'll be reminded of it every time you see it this way.

ninjaoutreach tags

ninjaoutreach bulk edit

You can change the relationship status of each entry after you've contacted them.

Ninja Outreach also enables several users to work on the same initiative at the same time, making it suitable for teamwork. 

Email finder 

The Email Finder feature allows you to search for a particular domain and/or person.

You can also import a csv file containing a list of domains (either in Email Finder or List Management) and let the app handle the tiring job of manually searching for each email. You can also bulk import a list of websites and get the contact details.

ninja email finder

Alternatives to Ninja Outreach 

Even though Ninja Outreach is a solid influencer marketing software that is both effective and easy to use, there are many other similar outreach tools and email software that you can use for your email campaigns. 

The alternative tools worth exploring are BuzzStream, Mailshake, Pitchbox, and Yesware.  

With wider choice, you can explore, compare, and choose the best fit for your outreach campaign. 

Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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