Detailed Mailshake Review: Functionality, Pros and Cons, Pricing 2020

19 August | Maria Harutyunyan |
10 min read

We all know the importance of a good email outreach program, right? Correct, it’s an essential part of Sales, SEO and digital PR efforts today.

So, what can a great email outreach program achieve?

It can help you; promote your business, run effective blogger outreach, link building and PR campaigns. You can also use email outreach for direct sales campaigns to bring more sales to your business. Yet, setting up an email outreach campaign manually can be repetitive and time-consuming, to say the least. Not only do you have to compose and send all the emails you also have to keep track of who answered and who didn’t. Luckily there are outreach tools out there that can help streamline this process. One of the best tools, which is capturing people’s attention, is Mailshake. Mailshake stands out because of its ability to run personalized automated outreach campaigns.

Mailshake is an email outreach software and sales engagement tool specifically targeted to help businesses with their cold email outreach campaigns. But, how exactly does this tool work? What are its benefits and downfalls? And, how effective is it? We will answer these questions about Mailshake and more in this honest and straightforward Mailshake review. 

What is Mailshake?

Mailshake is a sales engagement platform designed to help businesses send cold emails at scale. This cold emailing tool integrates with your email account so you can send out personalized cold emails for public relations, link building, and lead generation campaigns. You can also use this software to create tasks to engage with potential clients via social media or the phone. Mailshake email outreach tool integrates with CRM (customer relationship manager) platforms, such as Pipedrive, Salesforce, and Hubspot, and boasts 3rd party integrations to thousands of applications. 

Mailshake Key Features

Email Marketing
A/B Testing
CAN SPAM compliance
Drip Campaigns
CAN SPAM compliance
CAN SPAM compliance
Drip Campaigns
Drip Campaigns
CAN SPAM compliance
Drip Campaigns
Email Testing
A/B Testing
CAN SPAM compliance
Drip Campaigns
CAN SPAM compliance
CAN SPAM compliance
Drip Campaigns
Drip Campaigns
CAN SPAM compliance
Drip Campaigns
Email Testing Testing
A/B Testing
CAN SPAM compliance
Drip Campaigns
CAN SPAM compliance
CAN SPAM compliance
Drip Campaigns
Drip Campaigns
CAN SPAM compliance
Drip Campaigns

Mailshake Plans and Pricing 

Mailshake pricing is currently $29 per month for the basic plan if you choose to pay annually. It is $44 per month for Pro and $75 per month for Omni when you pay on an annual basis. These figures are per your number of users, so if you have a large team, you should give some thought to how many users you’ll need for your account with Mailshake. A great benefit of Mailshake pricing is that you won’t pay more according to the volume of subscribers you have. 


The plan you decide to go with may be based on how essential integrations are for your marketing efforts. If you choose a Pro account, you get the added benefit of native integration with the CRM Salesforce, and Slack. 


Pros and Cons of Mailshake

There is a lot to like about Mailshake, as we have seen so far in this mailshake review. Let’s now take a look at some of the features that make this emailing tool a joy to work with. 

6 Pros At A Glance...

1. Emails go to recipient’s inboxes

A fantastic benefit of Mailshake is that emails land directly in your recipient’s inbox, rather than in their promotions or spam boxes. In other words, Mailshake helps you get your emails into the recipient’s inboxes with a high deliverability rate. Once more, any replies you get can be dealt with and answered directly from your Gmail inbox.   

2. Sending Calendar Attribute 

Mailshake lets you manage all your upcoming emails via a sending calendar. You can easily space out your email sending and manage the number of emails you send out on a daily basis so you can easily oversee your outreach emails. These measures are essential. As, if you send out too many emails too frequently your campaign may be flagged or marked as spam. With Mailshake you have the freedom to build a sending calendar in keeping with the needs of your campaign. 


3. Pre-written Templates Options 

Mailshake comes with various pre-written templates to fit a variety of purposes, including lead generation, link building, and guest posts. These templates are a great way to start, however, you should customize every template prior to sending, as personalization is a central part of a successful campaign. You can easily personalize your emails with Mailshake at scale, by using text replacements. You can nominate any column of your CSV sheet as a text replacement. 

4. Campaign Reporting 

With Mailshake you can track link clicks, opens, bounced emails, and replies for every email campaign you develop. You can also click into specific campaigns to view how each email performed at various stages of your marketing funnel. Mailshake allows you to compare the results of different campaigns to see if one campaign performed better than another.


5. Managing Leads  

Managing all the correspondence of your email campaign, when you are sending it at scale, can be difficult. What makes Mailshake one of the best outreach tools is that it makes this process easy. For every response you get, Mailshake will add the recipient to a Leads inbox. This way you can find the lead easily and quickly write an appropriate response. 

6. A/B Testing

Other great benefits included in the Pro plan in Mailshake are A/B testing and conversing tracking using JavaScript. These features provide you with deeper insights into the effectiveness of your campaigns. 

Cons of Mailshake

Although Mailshake is a solid email outreach tool, it’s necessary to note that Mailshake is not a CRM or lead generation software tool. Thus, Mailshake is only helpful after you have already managed to put together a good-quality mailing list. In other words, you’ll have to put in the work and compile your own list of email addresses to use in Mailshake.  


In relation to email accounts, Mailshake initially only worked with Gmail/G-Suite, but it is now able to work with Outlook/Office 365 and various other email providers.



Mailshake Alternatives

If you are still in search of the best outreach tool for your business needs, we got Mailshake alternatives for you as well. Check out our detailed reviews for:

  • Pitchbox
  • Buzzstream 
  • Yesware
  • Woodpecker
  • Gmass

Summary 

As we have seen from this Mailshake review, Mailshake is clearly providing a solution to a key need as cold email marketing is delicate, repetitive, and time-consuming and can be disheartening when you don’t see any concrete leads. Boasting more than 22,000 customers, Mailshake provides high deliverability over the competition and is a great solution for you. Mailshake’s outreach platform is an easy way to streamline and optimize your email campaigns through templates, automation, and more. If your business relies on cold email outreach Mailshake is a top robust option.


Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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