We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Monitoring automotive coverage over the months, we saw that most 'best family car' articles focused on size and space. However, looking at comments and searches, we noticed that parents cared more about accurate safety data. So, we created a ranking that combines all the factors that make a car genuinely safe for families: actual crash rates, child seat features, and safety scores.
When analyzing the top 50 'family car' articles from major auto sites, 92% focused on space and features, while only 8% included actual crash statistics.
Safety-focused car reviews received 4x more comments and shares than general car reviews.
Despite 150,000+ monthly searches for "safest family cars," none of the top 20 results combined real crash data with child safety features.
Campaign Research
We analyzed actual safety data to reveal which cars are actually safest for families.
We analyzed crash statistics from IIHS across 10 top-rated family vehicles, combining yearly fatal crash data with sales figures to calculate accurate crashes per 1000 cars.
We evaluated each vehicle's family safety features, including interior volume, seat capacity, and IIHS child seat safety scores.
We created a comprehensive safety scoring system that combined all metrics - crash rates, child seat capabilities, interior space, and official IIHS safety ratings.
Results
Our findings earned coverage across 7 major outlets, including CarBuzz, StudyFinds, Digital Journal, and CarPro.
Earn Impossible Backlinks Through Digital PR
Diversify your link profile
Build strong domain authority
Push keywords to higher positions to drive organic traffic
.webp)
