We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Amid growing interest in electric vehicles, we spotted an opportunity to reveal unexpected consumer preferences through global search patterns. We uncovered surprising insights about which upcoming EVs truly capture the public imagination.
We identified a compelling story in the massive search volume disparity between anticipated EV models.
We saw potential to challenge assumptions about luxury EVs dominating public interest.
Our approach focused on revealing the unexpected leader in consumer attention, highlighting the stark contrast between market expectations and actual public curiosity.
Campaign Research
We analyzed global search data to identify and quantify consumer interest in upcoming electric vehicles for 2024.
Our team collected and analyzed Google search volumes for anticipated EV models, creating a comprehensive dataset of public interest patterns.
We developed a ranking system comparing search volumes, price points, and vehicle categories to identify standout models.
The analysis revealed affordable EV options dominating with 507.9M searches and significantly outperforming luxury competitors.
Results
Our campaign resulted in wide online coverage, gaining 10 high-quality media placements, including MSN and AOL.
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