Most Anticipated EVs of 2024
Campaign Idea
Amid growing interest in electric vehicles, we spotted an opportunity to reveal unexpected consumer preferences through global search patterns. We uncovered surprising insights about which upcoming EVs truly capture the public imagination.
We identified a compelling story in the massive search volume disparity between anticipated EV models.
We saw potential to challenge assumptions about luxury EVs dominating public interest.
Our approach focused on revealing the unexpected leader in consumer attention, highlighting the stark contrast between market expectations and actual public curiosity.
Campaign Research
We analyzed global search data to identify and quantify consumer interest in upcoming electric vehicles for 2024.
Our team collected and analyzed Google search volumes for anticipated EV models, creating a comprehensive dataset of public interest patterns.
We developed a ranking system comparing search volumes, price points, and vehicle categories to identify standout models.
The analysis revealed affordable EV options dominating with 507.9M searches and significantly outperforming luxury competitors.
Results
Our campaign resulted in wide online coverage, gaining 10 high-quality media placements, including MSN and AOL.
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The Most Anticipated Electric Vehicles of 2023: According to User Searches