We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our team recognized that while the media often discusses car features and performance, little coverage exists on which countries offer the best driving experiences and automotive culture. This gap presented a unique opportunity to develop a qualitative ranking that evaluates countries based on the key factors that matter most to car lovers: cost, road conditions, and major automotive events.
We identified that while cars are widely ranked, there was little data on the best location to drive them.
We identified key aspects that define an ideal destination for car lovers beyond just vehicle ownership.
By combining automotive culture, driving performance, and external metrics, we created a data-driven perspective on the best countries for car enthusiasts.
Campaign Research
In the research process, we revealed the top-ranked celebrity businesses and examined the trends contributing to their success.
Our research employed a comparative analysis of 15 countries to evaluate their attractiveness to car enthusiasts.
We analyzed the most important elements for car lovers, such as road quality, availability of scenic drives, motorsport engagement, fuel prices, and car show frequency.
We integrated this data to create a comprehensive ranking of the most car-friendly countries, using weighted scoring models.
Results
Our study secured coverage in 20+ major media outlets, including Quartz, MSN, and Prestige Magazine.
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