Complete Wix SEO Checklist for Beginners and Pros

Site Setup & Basics

Set a custom domain for your site:
Using your own domain replaces the generic Wix subdomain, builds credibility, and supports better search visibility.

Connect your site to Google Search Console:
Link your site to monitor indexing, fix crawl issues, and gain search performance insights directly from Google.

‍Enable SSL to ensure HTTPS is active:
Secure your site with HTTPS to improve trust, protect user data, and meet Google’s ranking preference for secure pages.

Use Wix’s built-in SEO Setup Checklist:
Follow Wix’s guided setup to complete key SEO basics such as metadata, site title, and homepage settings.

Ensure site is published and not set to “Noindex”:
Make sure the site is live and indexing isn’t blocked, otherwise search engines will be unable to crawl your content.

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Wix SEO Settings & Tools

Enable SEO-friendly URLs across pages:
Use short, readable, and keyword-focused URLs that improve both user experience and search engine understanding.

‍Add and customize meta titles and descriptions:
Write unique, keyword-rich titles and descriptions for each page to improve CTR and keyword relevance.‍

Use Wix SEO Wiz to guide basic optimization:
Wix’s built-in tool offers step-by-step suggestions for improving your site’s SEO health and visibility.

Connect Google Analytics and Bing Webmaster Tools:
Track user behavior and search performance across platforms by linking analytics and webmaster tools.‍

Submit your sitemap via Google Search Console:
Help search engines discover all your site’s pages by submitting your sitemap directly to GSC.

URL Structure & Navigation

Use short, clean, keyword-rich URLs:
Avoid long or confusing URLs by focusing on descriptive keywords that reflect the page’s content.

‍Avoid unnecessary folders or parameters in URLs:
Overly complex URLs reduce readability and can cause indexing problems or dilute SEO value.

Ensure main pages are linked in the site navigation:
Make important pages accessible from the main menu to aid crawling and improve internal link equity.

Create clear hierarchy (Home → Category → Page):
Organize your pages with a logical structure that helps users and bots understand site relationships.

Avoid duplicate content from dynamic pages:
Prevent filter or tag-based URLs from creating duplicates by managing visibility and URL settings in Wix.

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Page Optimization

Include a single, relevant H1 on every page:
Use a clear, keyword-optimized H1 heading that matches the page topic and intent.

Use proper heading structure (H1 → H2 → H3):
Maintain a logical hierarchy in headings to organize content and enhance crawlability and readability.

Add target keywords naturally in content:
Incorporate relevant keywords in a way that supports readability and topical relevance without keyword stuffing.

Write unique meta titles and descriptions for each page:
Avoid default or duplicate metadata so each page is properly represented in the SERPs.

Link internally between related pages and blog posts:
Use contextual links to connect related content, improve user flow, and distribute link equity effectively.

Mobile & Core Web Vitals

Use a mobile-optimized Wix template:
Choose a template that is fully responsive and adjusts to all screen sizes for usability and SEO.

Test mobile performance using Google PageSpeed Insights:
Evaluate load time and interactivity on mobile devices and apply performance fixes where needed.

Ensure fonts and tap targets are mobile-friendly:
Make sure text is readable and buttons are large enough to tap easily without zooming or frustration.

Minimize popups and overlays on mobile:
Avoid intrusive interstitials that block content, as they can degrade mobile UX and hurt rankings.

Monitor Core Web Vitals via Search Console:
Use Google’s Page Experience report to monitor key performance indicators like LCP, CLS, and INP.

Structured Data & Rich Results

Enable Wix’s automatic structured data where available:
Most Wix templates generate schema markup for pages like articles, products, and events automatically.

Customize schema markup with advanced settings if needed:
For greater control, use Wix’s Velo development tools or third-party apps to add custom JSON-LD markup.

Add schema for products, FAQs, articles, or events:
Structured data improves your chances of enhanced listings like rich snippets or product details in search.

Validate structured data using Google’s Rich Results Test:
Test schema to ensure it’s properly formatted and implemented for eligibility in Google’s enhanced search results.

Monitor for schema warnings or errors in GSC:
Check for markup issues in Search Console to resolve problems that could block rich result eligibility.

Blogging & Content Strategy

Use the built-in Wix Blog to publish SEO-friendly articles:
Use Wix’s blog features to create indexable, keyword-rich posts that attract organic traffic.‍

Optimize blog titles, URLs, and headings:
Craft compelling titles and use a clean heading structure to improve crawlability and user experience.

Add internal links to products or service pages:
Support commercial pages by linking from blog posts to increase authority and drive conversions.

Target long-tail and informational keywords:
Focus on specific search queries to capture top-of-funnel traffic and answer customer questions.

Regularly update and refresh blog content:
Keep older content accurate and up-to-date to maintain rankings and provide ongoing value.

Technical SEO Controls

Customize robots.txt and meta tags via Wix dashboard:
Control which parts of your site are crawlable and which should be excluded to optimize indexation.

Set canonical tags automatically or manually for duplicate pages:
Prevent duplicate content issues by setting canonical URLs on similar or variant content.

Use 301 redirects for old or changed URLs:
Ensure that outdated URLs redirect to the correct destination to preserve link equity and user flow.

Avoid indexing low-value pages (e.g., tag pages or unused templates):
Mark low-quality or duplicate pages as noindex to reduce crawl waste and improve content focus.

Regularly audit your sitemap.xml and robots.txt files:
Review these files to ensure only valuable, crawlable content is included and errors are corrected.

Wix Local SEO (If Applicable)

Add your business to Google Business Profile:
Create and verify your GBP to appear in local search and map results for branded and service-area queries.

Include consistent NAP details on your website:
Name, address, and phone number should be accurate and match all directory listings to improve local trust signals.

Add a location map to your contact page:
Embed a map to help users and search engines understand your business location and improve local UX.

Use LocalBusiness schema in your structured data:
Add markup that tells Google about your business category, name, and location for enhanced local visibility.

Target local keywords in page titles and content:
Incorporate city or region names in your content to rank for geo-specific queries.

App & Plugin SEO

Avoid SEO-unfriendly third-party apps or iframes:
Some Wix apps or embeds can prevent content from being crawled, so avoid iframes or unindexable features.

Use official Wix apps that support structured data and indexing:
Choose apps from the Wix App Market that integrate cleanly and maintain SEO best practices.‍

Audit apps for added scripts that may slow page speed:
Check the front-end load impact of installed apps and remove or replace those that degrade performance.

Limit app usage to what is necessary for functionality:
Avoid unnecessary add-ons that add scripts, styles, or tracking that slow down load time or clutter code.

Remove unused apps to reduce bloat:
Uninstall apps you’re not using to streamline your site’s backend and improve performance.

Link Building & Off-Page SEO

Submit your website to relevant local directories:
List your business on reputable, niche-specific or local directories to earn foundational backlinks and improve visibility.

Promote blog content for backlinks:
Share high-value posts with publications, blogs, or on social media to attract natural links.

Build partnerships for cross-linking or guest content:
Collaborate with industry peers to exchange backlinks or publish guest content on authoritative sites.

Monitor backlinks using tools like GSC or Ahrefs:
Track your backlink profile to find new links, lost links, and potentially toxic domains for disavowal.

Use social sharing to attract natural links:
Amplify your content through social media to increase exposure and encourage organic link acquisition.

E-commerce SEO (If Using Wix Stores)

Write unique product titles and descriptions:
Avoid using generic manufacturer copy by creating unique descriptions that include keywords and value propositions.

Optimize product images and alt text:
Use descriptive filenames and alt attributes for product images to improve visibility in image search and accessibility.

Add product schema via Wix’s structured data tools:
Use the built-in schema options or custom markup to help products qualify for rich results like price and availability.

Use canonical tags for product variants or duplicates:
If multiple versions of a product exist, use canonical tags to point to the primary version and avoid duplication.

‍Link products to related blog content for SEO context:
Help products rank better by linking them from informative or review-style blog posts that support user intent.

SEO Maintenance & Monitoring

Check Search Console regularly for errors and coverage issues:
Review indexing reports, errors, and trends to detect technical SEO problems early and address them quickly.

Monitor keyword rankings and traffic performance:
Track how your pages are performing in search results to identify drops, opportunities, or content that needs a refresh.

Update content and meta tags based on performance data:
Reoptimize underperforming pages by adjusting metadata, adding content, or improving keyword targeting.

Reoptimize underperforming pages quarterly:
Audit and improve content that is not ranking or converting by enhancing relevance, structure, and internal links.

Keep your Wix version and apps updated for best performance:
Ensure your site remains secure, fast, and compatible with the latest SEO features by updating the platform and tools regularly.

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Maria Harutyunyan

A well-structured approach is the cornerstone of successful SEO. That's why we’ve developed a series of in-depth checklists designed to streamline your SEO strategy. From building high-quality backlinks and optimizing your WordPress site to tackling on-page SEO and technical optimizations, our checklists offer precise, actionable steps to help you confidently navigate every aspect of SEO.

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