This SEO onboarding checklist guides you through essential steps for starting a new client project. Covering site audits, keyword research, technical setup, and reporting, it ensures a smooth transition from kickoff to execution, helping you deliver results faster and more efficiently.
Updated on
September 3, 2025
| Maria Harutyunyan, Head of SEO

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SEO Onboarding Checklist
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The checklist is vetted by 3 more top SEO LinkedIn experts
Initial Client Discovery & Assessment
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Technical SEO Audit & Setup
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Competitive Analysis & Market Research
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Keyword Research & Strategy Development
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Content Audit & Planning
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Tools & Platform Setup
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Initial Quick Wins Implementation
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Team Training & Process Setup
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Link Building Foundation
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Local SEO Setup
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Reporting & Communication Framework
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Long-term Strategy & Roadmap
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