Project Overview
WorkYard provides leading workforce management solutions to construction, service, and property maintenance companies of all sizes. It allows project managers to effortlessly record hours worked per job or cost code, gain live insights into job costs, and improve billing accuracy.
Goal
WorkYard's primary goal was to increase its organic traffic and conversion rate.
Solutions
After studying their business needs and thoroughly researching their market, we developed an SEO strategy to earn high-quality backlinks from SaaS websites. We also implemented Digital PR to secure valuable backlinks from high-authority websites.
High-Quality SaaS Backlinks
To find relevant SaaS websites for backlinks, we focused on tools and software commonly used by HR teams, such as payroll management tools and office scheduling platforms. Our team ensured that the collected prospects met our link-building requirements and had active blog sections. We then launched the campaign by sending personalized pitches to webmasters. After successful negotiations, we secured the desired backlinks for the client, ensuring they came from high-authority and relevant SaaS websites.
Digital PR
For our Digital PR campaign, we conducted thorough research on construction timesheet management and workforce automation, gathering relevant data and statistics. Using this data, we created a compelling press release.
To ensure distribution, we prospected a list of SaaS niche journalists and publications with a history of covering similar topics like workflow automation, payroll management tools, office scheduling platforms, and team-building tools.
We sent them personalized pitches designed to grab their attention. Due to our well-thought-out plan and successful negotiations, we achieved the desired coverage and acquired high-quality backlinks.
Results
We noticed substantial traffic growth in the fourth month after launching the link-building campaign. By 21 months, organic clicks surged by an impressive 1,839%, attracting a significantly larger audience to the website.
WorkYard’s product pages began ranking for 3874 new keywords in the top 10 positions, marking a remarkable 1872% increase compared to the initial traffic.
Currently, WorkYard ranks in the 5th position for the target keyword "construction time card app," 6th position for "construction cost tracking software," and in the top 10 positions for other important keywords.
Upon onboarding the project, the website had a Domain Rating of 31. Through the successful execution of link-building and Digital PR campaigns, we acquired top-tier backlinks from 251 unique domains, including shrm.org, euractiy.com, yourtango.com, and many others. As a result, the Domain Rating increased to 56.
