Project Overview
Fusion Windows & Doors specializes in high-quality windows and doors, offering both sales and professional installation to elevate homes' style and performance. They provide many modern and traditional designs that improve insulation, security, and aesthetics. With a focus on durability and innovation, Fusion Windows & Doors provides customized solutions to meet each client’s specific needs.
Goal
The primary goal of Fusion Windows & Doors was to increase visibility, raise brand awareness, and drive more conversions. This involved improving online presence, strengthening brand recognition, and positioning Fusion Windows & Doors as a trustworthy provider of high-quality windows, doors, and installation services.
Solutions
When Fusion Windows & Doors came to us, they needed a stronger online presence to attract more customers and present their expertise. We took a strategic approach to improve their visibility, build trust, and make it easier for potential customers to find them. Here’s what we did:
These efforts helped increase organic traffic, improve search rankings, and establish Fusion Windows & Doors as a trusted name in the industry.
Brand Page Creation
We created dedicated brand pages to show the trusted manufacturers and brands Fusion Windows & Doors collaborates with, reinforcing credibility and helping customers make informed decisions. These pages highlight product quality, key features, and the benefits of choosing windows and doors from reputable partners. By providing detailed insights into these collaborations, we tried to establish Fusion Windows & Doors as a go-to provider for high-quality window and door solutions.
Location Page Creation
To improve local search rankings and attract customers, we developed pages for each location detailing the areas Fusion Windows & Doors operates in. These pages include essential information about available products, installation services, and unique considerations for different regions. By optimizing for local search, we helped potential customers easily find Fusion Windows & Doors when looking for window and door services in their area.
Quality Content Creation
We created informative and engaging content to answer common questions from potential customers, provide insights on different window and door options, and highlight the benefits of professional installation. These included blog posts, FAQs, and landing pages intended to educate users and drive conversions.
High-Quality Backlinks
To establish strong website authority and improve website rankings, we acquired high-quality backlinks from reputable industry websites. These strategic links helped us drive referral traffic, improve domain credibility, and enhance Fusion Windows & Doors' overall online presence. In addition, by securing Fusion Windows & Doors' placements on relevant, industry-trusted sites, we strengthened Fusion Windows & Doors' digital footprint, making it more competitive in search results.
Results
Here’s a closer look at the results that Fusion Windows & Doors reached with our SEO efforts:
At the beginning of the project, Fusion Windows & Doors had 288 monthly organic visitors, struggling to attract consistent traffic due to limited online visibility and content gaps. By implementing a strategic SEO approach, which included location pages, high-quality content, and authoritative backlinks, we increased organic traffic. Today, Fusion Windows & Doors' website attracts 369 organic visitors per month, representing a 28% increase.
At the beginning of the project, Fusion Windows & Doors' domain rating (DR) was 6, which limited its ability to rank competitively in search results. Through a tailored link-building strategy, we acquired 119 high-quality backlinks from authoritative industry sources. That strengthens the website’s authority and credibility. As a result, the domain rating increased by 216%, substantially enhancing Fusion Windows & Doors' ability to rank for competitive keywords. This improvement has contributed to higher search visibility and a steady increase in organic traffic.
