Project Overview
Heepsy is an influencer marketing platform that helps businesses find and analyze social media accounts. It allows you to narrow down your search with various filters, such as number of followers, engagement rate, location, and niche, to find influencers for collaboration. The platform provides insights on influencer authenticity, audience demographics, and campaign tracking, making it a useful tool for brands to run efficient influencer marketing campaigns.
Goal
The primary goal of the SEO project for Heepsy was to increase website traffic and the number of sign-ups.
Solutions
“Top Instagram, TikTok, and YouTube Influencers” Landing Pages
To increase organic traffic and the number of leads, we conducted thorough market research to understand what businesses search for when looking for relevant influencers to collaborate with.
Based on the keyword list, we identified that influencers are typically categorized by location, social media platform, and industry. After grouping the keywords accordingly, we conducted a competitive analysis to determine what types of landing pages are required to rank for these search terms.
Then, we structured the website around three main categories: TikTok, YouTube, and Instagram influencers. Each of these acted as a parent page, featuring a search table where users could select their desired location and industry. From there, we created thousands of child pages, each targeting a specific combination of platform, location, and industry, for example, "Best TikTok Beauty Influencers in Vietnam."
This extensive network of child pages allowed us to cover a wide range of search terms, making it easier for users to find relevant influencers while significantly increasing the organic traffic.
Crawling & Indexing
Due to the large number of pages we created, we needed to make sure that Google could properly index them and keep all landing pages visible in the search results. For that, we conducted regular technical audits to identify any potential weaknesses. To support crawling and indexing, we optimized the internal linking so that each platform-related page was strategically connected to others.
Additionally, we created multiple sitemap.xml files, each containing a specific number of pages, and submitted them for indexing. This approach enabled Google to efficiently discover and index all essential pages, improving overall search visibility.
Feature Pages’ Optimization
For the featured pages, we conducted a separate keyword research to identify high-value, money keywords and optimized the pages around them.
Also, we analyzed the client’s Google Ads data to identify the winning search terms and used them to create new feature and landing pages. This strategy was designed to generate additional traffic and optimize the conversion rate by targeting the most relevant keywords that would drive qualified visitors to the site.
Link-Building
During the project, we created about 42 high-quality backlinks using unique link-building tactics.. This approach allowed us to generate backlinks from high-authority websites, which helped strengthen the website's authority. By strategically securing these links, we improved the site's SEO performance, increased visibility, and boosted rankings for target keywords
Results
Here are the result that we were able to achieve:
As a result of our efforts, the website experienced a 95% increase in organic traffic. This growth was driven by strategic keyword targeting, optimization of landing pages, improvement of internal linking, and a well-executed link-building strategy.
We saw an 18% increase in the number of keywords ranking in the top 10 positions, growing from 2,904 to 3,435. This improvement reflects the success of our optimization efforts in boosting the website’s visibility in search results.
