452% Growth in Organic Traffic for Overnight Glasses

452%

Increase in organic traffic

590%

Keywords in top 10 positions

29%

Increase in domain rating

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Project Overview

Overnight Glasses was created by experienced members of the optical industry to counter the established turnaround time for making a new pair of glasses. They offer the fastest online production of prescription glasses and sunglasses within 24 hours.

Goal

Overnight Glasses aimed to solidify its position as a trusted authority in the eyewear industry and significantly increase the organic website traffic.

Solutions

To achieve this objective, we mainly focused on the following keywords: "same day glasses," "prescription glasses online," "replacement lenses for glasses," "lens replacement."

To gain more organic traffic, we published authoritative blog articles that educated and engaged their target audience. Also optimized and created around 100 collection pages (by frame shape, brands, colors, and types). Additionally, we acquired high-quality, niche-relevant backlinks from authority websites and blogs (more step-by-step guide below).

Collection Page Creation and Optimization

To enhance SEO and improve user experience, we created and optimized around 100 collection pages for Overnight Glasses. These pages are categorized by frame shapes, brands, face shapes, colors, and specific needs, such as women's, men's, kids', metal, titanium, plastic, distance, progressive reading, and bifocal glasses. Additionally, we developed comprehensive categories for sunglasses.

Each collection page is optimized with relevant keywords, ensuring high visibility in search engine results. By providing well-organized and easily navigable collection pages, we address the diverse needs of our customers, making it simple for them to find the perfect pair of glasses. This strategic approach not only boosts organic traffic but also positions Overnight Glasses as a go-to source for a wide range of eyewear options.

Landing Pages Optimization

We performed comprehensive keyword research to identify bottom-of-the-funnel keywords for each landing page, focusing on terms that indicate a high likelihood of conversion. Following this, we developed content tailored to these specific keywords, ensuring it was both informative and engaging. We then implemented extensive optimization techniques, enhancing URLs, design, metadata, headings, and image alt texts to maximize search engine visibility. This holistic approach was designed to improve search engine rankings, leveraging targeted keywords to attract and convert potential customers.

Informative Blog Articles

To enhance Overnight Glasses's online presence and authority, we created a series of targeted blog posts focusing on eye health, vision care, and maintenance of prescription glasses. These articles provide valuable tips, comprehensive guides, and practical advice for glass wearers.

By addressing common concerns and offering expert solutions, the blog attracts readers seeking reliable information on eye care and glasses maintenance. The diverse range of topics ensures a broad audience reach, catering to our target market’s needs and interests. Each post is optimized for relevant keywords, improving search engine rankings and driving organic traffic.

To ensure the quality and accuracy of the content, we enlisted a medical content writer and an optometrist. This choice was important in lending credibility and an authoritative voice to our content, aligning with Gootle’s E-E-A-T guidelines.

An author bio page was created to showcase the writer’s qualifications, experience, and contributions to the eyewear industry, providing transparency and building trust with our audience.

Silo Content Strategy

We've put together a comprehensive database of eyewear industry statistics and facts. It covers everything from market trends to consumer preferences, technological advancements, and the latest innovations. We organized the content in a user-friendly format, allowing the users to navigate and find relevant topics easily.

To ensure the reliability of the information, we collaborated with industry experts, researchers, and reputable sources. Every stat and fact went through a rigorous verification process and was backed up with references, so you can trust what you're reading.

Our main focus was also on the secondary keywords. We did additional research to understand the trendy topics and questions people are interested in.

Virtual Try-On Page Optimization

To further enhance the user experience and drive engagement, we developed and optimized a dedicated Virtual Try-On page for Overnight Glasses. This innovative feature lets customers try on different frames virtually, helping them make more informed purchasing decisions. The page is designed with user-friendly functionality and is optimized with relevant keywords to ensure high visibility in search engine results.

The Virtual Try-On page attracts potential buyers looking for an interactive and personalized shopping experience by addressing common concerns about selecting the right frames and offering a convenient solution. This strategic enhancement improves customer satisfaction and positions Overnight Glasses as a leader in innovative eyewear solutions, driving organic traffic and increasing conversion rates.

Visual Enhancement

We strategically incorporated visual elements across the pages to boost user engagement and improve content comprehension. Infographics, charts, and graphs visually represented complex data, making it more accessible and digestible for visitors. Additionally, the high-quality images featured in the statistics pages highlighted the latest eyewear trends and innovations, creating an engaging and informative experience for users.

Ongoing Technical Audits and Fixes

We conducted regular technical audits of the website, identifying and addressing issues to enhance its overall technical performance. These audits encompassed a thorough evaluation of critical elements such as core web vitals, canonical tags, internal linking, duplicate content, and indexing errors. By implementing these necessary adjustments, we significantly improved the website’s structural integrity, which enhanced the user experience and contributed to higher search engine rankings.

High-Quality Backlinks

To enhance our online presence and authority, we strategically implemented a robust link-building campaign. Our tactics included targeted link insertions and guest posting on influential, niche-relevant websites. We also developed valuable linkable assets and comprehensive statistics pages that naturally attracted organic backlinks.

Since the project’s inception in 2020, our dedicated link-building team has successfully secured over 886 high-quality backlinks from industry-relevant sites and blogs. These efforts have boosted our website’s domain rating from 34 to 44, significantly enhancing our search engine visibility and online credibility.

Results

452% Increase in Organic Traffic

By implementing our strategic content strategy and optimizing the website, we achieved a remarkable 452% surge in organic traffic within a year. This substantial growth has broadened Overnight Glasses' online presence and attracted a broader audience interested in the eyewear industry.

590% More Keywords in Top 10 Positions

Due to optimizing website content and structure and creating more pages, we've seen a significant uptick in keyword rankings. Currently, 4,694 keywords are ranking in the top 10 positions. This heightened visibility has increased organic traffic and strengthened Overnight Glasses' competitive position in the eyewear market.

29% Increase in Domain Rating

Before implementing the silo strategy, the website had a Domain Rating of 34. We successfully executed link-building campaigns, acquired high-quality, niche-relevant backlinks from 866 unique domains, and increased the DR to 44.