101% Growth in Organic Traffic for Overnight Glasses

101%

Increase in organic traffic

58%

Keywords in top 10 positions

5%

Increase in domain rating

Book a call with Maria, Head of SEO

Consultation is free. No credit card required. Instant booking!

Project Overview

Overnight Glasses was created by experienced members of the optical industry to counter the established turnaround time for making a new pair of glasses. They offer the fastest online production of prescription glasses and sunglasses within 24 hours.

Goal

Overnight Glasses aimed to solidify its position as a trusted authority on eyewear industry statistics and facts. Their ultimate goal was to captivate a wider audience intrigued by eyewear trends, innovations, and invaluable insights.

Solutions

To achieve this objective, we created a strategic content strategy centered on gathering thorough and precise industry statistics and facts. Alongside this effort, we optimized the website structure and content to improve visibility and accessibility for users searching for eyewear-related information.

Silo Content Strategy

We've put together a comprehensive database of eyewear industry statistics and facts. It covers everything from market trends to consumer preferences, technological advancements, and the latest innovations. We organized the content in a user-friendly format, allowing the users to navigate and find relevant topics easily.

To ensure the reliability of the information, we collaborated with industry experts, researchers, and reputable sources. Every stat and fact went through a rigorous verification process and was backed up with references, so you can trust what you're reading.

Our main focus was also on the secondary keywords. We did additional research to understand the trendy topics and questions people are interested in.

Visual Enhancement

We strategically incorporated visual elements across the pages to boost user engagement and improve content comprehension. Infographics, charts, and graphs visually represented complex data, making it more accessible and digestible for visitors. Additionally, the high-quality images featured in the statistics pages highlighted the latest eyewear trends and innovations, creating an engaging and informative experience for users.

Results

101% Increase in Organic Traffic

By implementing our strategic content strategy and optimizing the website, we achieved a remarkable 101% surge in organic traffic within a year. This substantial growth has broadened Overnight Glasses' online presence and attracted a broader audience interested in eyewear industry insights and trends.

overnight glasses organic traffic

58% More Keywords in Top 10 Positions

Due to the optimization of website content and structure, we've seen a significant uptick in keyword rankings. Currently, 4.2K keywords are ranking in the top 10 positions. This heightened visibility has not only driven an increase in organic traffic but has also strengthened Overnight Glasses' competitive position in the eyewear market.

overnight glasses organic keywords

This page only ranks for 160 keywords and generates 192 monthly organic traffic. 

statisics page metrics

46 keywords out of those 160 keywords are in the top 10 positions. 

stat page organic keywords

We've secured featured snippet positions for 7 keywords, and we're ranking at #3 for our primary keyword.

stat page featured snippets

5% Increase in Domain Rating

The eyewear industry statistics and facts page proved to be a powerful linkable asset, naturally attracting 33 backlinks from 23 different referring domains due to its high-value content. Our proactive link-building efforts also contributed an extra 11 high-quality backlinks, further enhancing the site’s domain authority and referral traffic.

overnight glasses page backlinks

Domain Rating

45 from 43

5%

Monthly Organic Traffic

14808 from 1983

101%

Keywords in Top 10

4174 from 2639

58%

High-Quality Backlinks

11

Started SEO in

May 2023

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

Definitely the dedication of the team. They truly see your business success as their own.

Gidon Sadovsky

COO, Overnight Glasses

Domain Rating

45 from 43

5%

Monthly Organic Traffic

14808 from 1983

101%

Keywords in Top 10

4174 from 2639

58%

High-Quality Backlinks

11

Started SEO in

May 2023

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

Definitely the dedication of the team. They truly see your business success as their own.

Gidon Sadovsky

COO, Overnight Glasses

Inspired by their success? Now your turn! Let’s achieve remarkable results together!

Book a call with Maria, Head of SEO

Consultation is free. No credit card required. Instant booking!