We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Recognizing widespread concerns about wedding costs, we developed a data-driven campaign highlighting affordable wedding destinations across America. By analyzing comprehensive wedding expense data, we created a resource helping couples make informed decisions about their wedding locations.
We identified a gap in wedding planning coverage that focused primarily on luxury venues, creating an opportunity to spotlight budget-friendly alternatives.
We saw potential to challenge the notion that dream weddings require big cities and huge budgets.
Our vision centered on empowering couples to discover hidden gem locations where their dream wedding could become reality.
Campaign Research
We analyzed wedding cost data across U.S. cities to identify the most budget-friendly destinations for couples planning medium-sized weddings.
Our team collected and analyzed comprehensive cost data from the Wedding Report website, examining nine key expense categories, including venues, catering, and attire.
Our team developed a strategy combining cost analysis with local wedding trends to showcase accessible wedding destinations.
We structured the campaign to empower couples with actionable insights about wedding costs, highlighting surprising affordability in unexpected cities.
Results
Our campaign gained attention from media outlets, resulting in 25+ high-quality media placements, including The Mercury News and Head Topics.
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