Project Overview
In July 2025, Loopex Digital started collaborating with theKOLLAB, a crypto marketing agency that provides a full range of services for crypto, DeFi, and blockchain projects. Their offerings include crypto influencer marketing, SEO, PR, community management, and social media management. theKOLLAB needed a strategic SEO partner to expand its organic visibility beyond KOL marketing and start ranking for the high-value keywords that drive leads.
Goal
theKOLLAB started partnering with Loopex Digital with a narrow search presence. The website ranked for keywords related to KOL and crypto influencer marketing but had no visibility for critical search terms like "crypto marketing agency," "web3 marketing agency," and "cryptocurrency marketing agency." Our SEO team's primary goal was to rank for these high-intent keywords, improve overall organic visibility, and help them generate high-quality leads for the business.
Solutions
To achieve our goal, the Loopex Digital SEO team focused on publishing high-quality content to build strong topical authority. Alongside this, we worked on developing a strong backlink profile.
We Identified and Fixed Technical Issues Limiting Search Performance
theKOLLAB's website had several technical issues holding it back. Duplicate headings and titles, missing schema markup, and internal links pointing to no-response pages. At Loopex Digital, we run a technical SEO audit that includes 170 checkpoints, covering everything needed to catch issues from all angles. Then, we created a comprehensive Action List that includes all the critical issues that need to be fixed. Our technical SEO team eliminated duplicate headings and titles, added relevant schema markup to service, industry, and blog pages, and removed broken internal links. This cleared the path for all future optimization work.
Our SEO Team Optimized Service and Industry Pages to Target High-Value Keywords
theKOLLAB's homepage and service pages weren't aligned with the keywords that potential clients actually search for. Without proper keyword targeting, the website was invisible for its most important terms.
Loopex Digital’s On-site SEO team began by identifying the primary and secondary keywords for the homepage and for each service and industry page. From there, we updated the content and metadata to align with those terms. Our main focus was the homepage, making sure it clearly targets crypto marketing-related terms and, most importantly, the “crypto marketing agency” term.
For service and industry pages, we focused on explaining how each service works and the approach behind it. We also added FAQ sections across all pages to answer common questions and improve search visibility.
We Built Topical Authority Through a Targeted Content Strategy
theKOLLAB had limited blog content and no strategy for building topical authority in crypto marketing, which hindered the site’s ability to rank for competitive terms.
To address this, our expert SEO team conducted in-depth competitive research to identify content gaps between theKOLLAB and its main competitors. Based on these findings, we performed keyword research for each topic to identify both primary and secondary keywords. We then developed an SEO content strategy focused on crypto-related topics, designed to build topical authority in crypto marketing, capture organic traffic, improve visibility in AI overviews, and increase organic conversions.
Loopex Digital’s Team Secured High-Quality Backlinks Through Three Distinct Channels
theKOLLAB's domain rating of 25 wasn't strong enough to compete for its target keywords. Our linkbuilding strategy needed to adopt a multi-channel approach to build authority fast while keeping every link relevant and high-quality.
Partnerships with High-Quality SaaS and Tech Websites
We partnered with reputable SaaS and technology-focused websites to place contextual backlinks within relevant industry content. Each partnership was chosen to strengthen topical authority and ensure links sat on trusted platforms within the tech ecosystem.
Guest Posting on Authoritative Industry Websites
Our link-building team published original articles on authoritative websites in the crypto and tech space. Each piece was written to provide genuine value to the audience while securing contextual backlinks that increased theKOLLAB's visibility across industry-relevant platforms.
AIO Campaigns Targeting AI-Referenced Sources
We identified websites that frequently appear in AI-generated answers and authoritative knowledge sources. By targeting these high-value domains specifically, we secured contextual backlinks that strengthen credibility and visibility in both traditional search and AI-powered results.
Results
We started the SEO campaign in July 2025. The combination of technical fixes, on-page optimization, SEO content strategy, and targeted link building delivered results across every metric.
When the project began, theKOLLAB was receiving 213 monthly organic visitors. Our SEO team's combination of on-site optimization, content strategy, and link building took monthly traffic to 582. For a niche B2B agency in the crypto space, this growth shows the strategy is working and building momentum.
Through our content writing and optimization strategies, theKOLLAB went from 7 keywords in Google's top 10 to 74 ranking positions. At the start of the project, the homepage only ranked for KOL marketing-related keywords. Now theKOLLAB ranks for 10 crypto marketing-related keywords, including "crypto marketing agency" in position 10, "web3 marketing agency" in position 8, "crypto marketing firm" in position 9, and "blockchain marketing agency" in position 11. These are the exact terms that generate leads for the business.
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Our link-building strategy drove theKOLLAB's domain rating from 25 to 31. Starting with a full backlink audit, the Loopex Digital team defined clear goals and built a customized off-site strategy across three channels: SaaS partnerships, guest posting, and AIO campaigns. Our expert link-building team secured 50 high-quality backlinks that directly strengthened the website's authority and its ability to compete for competitive crypto marketing keywords.
