Project Overview
Sail Croatia is a travel company that provides luxury cruises and sailing vacations in Croatia. It specializes in luxury small ship cruising, active cruises, party cruises, and yacht experiences and caters to a diverse range of travel preferences and budgets.
Goal
Sail Croatia aimed to appear at the top of search results for terms like "Croatia cruise," "Dubrovnik cruise," "luxury cruise Croatia," and "cycling Croatia" in the US, Australia, and the UK. Despite spending almost a year building links and writing blog posts on these topics, their search rankings did not improve as expected. They then hired us to develop a strategy to help them achieve their goal.
Solutions
To help Sail Croatia achieve their goal of ranking higher in search results for their key terms, we implemented strategic link building tactics. These tactics effectively spread the influence of backlinks throughout the site, boosting the site's overall power and presence in search engine results. In total, our link-building team managed to secure 294 top-notch backlinks from relevant travel blogs, with an average DR of 44.
Link Insertions
We identified and collaborated with popular travel blogs that share the same target audience as Sail Croatia. By placing links in these blogs pointing to Sail Croatia, we aimed to drive traffic from these niche-relevant sites. This strategy not only increased visibility but also improved Sail Croatia's domain rating by signaling to search engines that reputable sites endorse their content.
Guest Posting
We launched a guest posting campaign, creating high-quality, engaging content that we published on well-regarded travel and lifestyle websites. These guest posts included backlinks to Sail Croatia’s website. By sharing Sail Croatia’s unique cruising experiences and expertise in these articles, we positioned them as an authority in the luxury cruise market.
High-Quality Backlinks from Travel Blogs
To secure high-quality backlinks from travel blogs, we targeted sites that regularly feature travel tips, destination guides, and vacation planning. Our team identified travel blogs with active readerships and strong domain authority. We created a list of prospects and verified that they matched our link-building criteria. Our link-building specialists then crafted and sent personalized pitches to blog owners, highlighting the mutual benefits of collaboration. Through successful outreach and negotiations, we obtained valuable backlinks that enhanced our client’s authority in the travel sector.
Results
We started seeing traffic growth in the fourth month after we started doing link-building tactics. By 21 months after we began our campaign, organic clicks surged by an impressive 91%, attracting a significantly larger audience to the website.
Sail Croatia’s product pages began ranking for 2136 new keywords in the top 10 positions, marking a 100% increase compared to the initial traffic. Consequently, the website experienced a surge of 59.3K additional monthly traffic.
Currently, Sail Croatia ranks in the 1st position for the target keywords "croatia cruises 2024" and “yacht charter croatia,” and in the top 10 positions for other relevant keywords.
Upon onboarding the project, the website had a Domain Rating of 38. Through the successful execution of linkbuilding campaigns over 21 months, we acquired top-tier backlinks from 294 unique domains and increased the DR to 43.
