Project Overview
Randall Wealth Group provides financial advisory services in Long Beach specializing in helping individuals confidently navigate their journey to a secure retirement.
Goal
The goal was to rank in the top 10 for the “financial advisor long beach” targeted keyword for the business.
Solutions
We thoroughly analyzed the website’s user experience, considering the target audience, current SEO performance, and competitor websites to develop a winning strategy.
Homepage Optimization
We focused primarily on the homepage. We undertook a complete redesign and restructuring of the page. Also, we included valuable local retirement resources, company details, reviews, and awards. Additionally, we asked the client to record an introductory video to welcome website visitors. These strategic changes not only improved rankings but also increased engagement and the number of conversions from the homepage.
Support Blog Content
To create helpful and relevant blog content on the topics of financial advisory, we interviewed the client to gather insights, answer key questions, and produce unique, expert-vetted content.
Collaboration with SaaS Websites
We focused on acquiring high-quality backlinks by building strategic partnerships with authoritative websites in the finance and business space. Our team carefully vetted prospects to ensure they met our link-building criteria, which included relevance, domain authority, and active blog sections. We then launched a targeted outreach campaign, sending personalized pitches to them. Through these meaningful connections, we have built a diverse and natural backlink profile that aligned perfectly with Randall Wealth Group’s niche. This approach strengthened the site’s domain authority and improved its rankings for the targeted keywords, driving sustained organic traffic growth.
Guest Posting
We launched a guest posting campaign, publishing high-quality, informative content on reputable industry-focused websites. These guest posts included backlinks to Randall Wealth Group’s website, reinforcing its authority and positioning the brand as a trusted resource within the finance and business industry.
Results
As a result of our link-building efforts, we were able to rank for more niche-related keywords in the top 10 positions, as well as have a significant increase in domain rating.
As mentioned above, we boosted the website's ranking to the top 10 for the “financial advisor Long Beach” keyword. Additionally, in most areas of Long Beach, the website now appears in the top 3 of the Google Local Pack.
Randall Wealth Group’s domain rating (DR) increased by 5100%, rising from 0.5 to 26. That is thanks to the fact that we secured high-quality backlinks from 143 unique domains with our dedicated link-building strategy. This growth was driven by our targeted efforts, which brought in authoritative backlinks, greatly strengthening the website’s overall domain authority.
