Our custom-tested SEO service, applied to over 100 MSP companies across the USA, has helped achieve top positions in Google’s organic search results, generating more than $25M in revenue.
5.0
MSP SEO is about getting your managed IT services in front of business owners and IT decision-makers who are actively searching for urgent solutions, whether they’re dealing with a network outage, a ransomware scare, slow systems, or compliance concerns.
These decision-makers in your area can be business owners, ops managers, office admins, and folks who need IT support and are typing things like “IT services near me” or “cybersecurity provider [city].”
The goal of MSP SEO is not just more traffic. It’s more qualified leads, more quote requests, more sales calls, and ideally, all of that without throwing money into paid ads every month.
MSP SEO isn’t generic SEO. MSP SEO is built around the way you sell: long sales cycles, high-trust services, and technical buyers who need proof you know your stuff. That means:
If you’ve got the team, the skills, and the infrastructure, MSP SEO helps make sure people actually find you.
Growing an MSP is tough. You're juggling client tickets, vendor relationships, compliance headaches, and trying to keep your techs happy… and in the middle of all that, you're expected to magically generate leads?
We’ve heard it all:
Here’s the thing: MSP buyers are searching. Right now. In your area. SEO helps make sure they find you before they find someone else.
MSP SEO helps you position your MSP as the go-to choice for businesses that are ready to outsource their IT, improve security, or just stop dealing with tech headaches.
You’ve already built the infrastructure. Let SEO help you fill it.
We work exclusively with managed service providers, and we know the challenges you face. Whether you offer remote IT support, cybersecurity, cloud solutions, or network management, our SEO strategies are built to bring more of the right clients your way.
Think about it, when a business searches for IT support, are they going to scroll through five pages of results? Probably not. If you’re not near the top, you’re missing out.
We help you meet buyers at the exact moment they’re actively looking for a solution, before they ever call a competitor.
▶ New MSPs:
Just launched your managed service company? We’ll get you online from scratch, designing your website, writing optimized content, creating assets, and setting up everything needed to start attracting leads through organic search.
▶ Established MSPs:
Been in business a while, but still not showing up where it counts? Or maybe you rank okay but want to grow faster? We’ll audit and improve your existing setup, boost rankings, and bring in consistent inbound leads.
Over time, we’ve developed proven SEO systems tailored specifically for MSPs. These systems help you rank for profitable keywords, improve visibility, and turn organic traffic into real business.
We’ve worked with more than 100 MSPs across the U.S., and most start seeing traction within 2 to 3 months.
Sound like a fit? Reach out today. We’ll get back to you within 24 hours to schedule a free strategy call and map out your SEO growth plan.
Ready to grow your managed IT business? We’ll help your MSP bring in the right leads, so you can focus on what you do best, supporting clients and scaling your team.
There are a lot of digital agencies out there claiming to “do SEO.” But at Loopex, we live and breathe it.
We’re not a full-service agency trying to juggle PPC, social media, and SEO. We specialize exclusively in SEO, and that’s exactly why we’re one of the best at it. SEO isn’t a side offering here, it’s the entire foundation of our work. It takes focus, experimentation, and years of experience across industries to understand what really drives results. That’s what we bring to the table.
A managed IT service provider had low domain authority and limited online visibility. We implemented an SEO strategy focused on building backlinks and targeting high-value MSP keywords. In just 3 months, their domain authority increased by 136%, and they achieved top 10 rankings for previously unattainable keywords, improving their digital presence and client reach.
A managed service provider faced challenges with low rankings and limited domain authority. Through targeted keyword optimization, high-quality backlinks, and local SEO, we helped them achieve a 150% increase in organic traffic, raise their domain authority from 19 to 38, and secure top 10 rankings for key services and new local terms.
We don’t believe in one-size-fits-all SEO, especially not for MSPs. Over the years, we’ve built a strategy that’s made specifically for managed service providers, shaped by hands-on experience, real client results, and deep industry knowledge.
From the start, we focus on what actually moves the needle: showing up locally, building your authority, fixing technical issues, and turning website visits into real leads. Here’s a breakdown of how we do it:
When businesses nearby search for “IT support in [City]” or “cybersecurity provider near me,” your MSP should be one of the first names they see.
We make that happen by optimizing your Google Business Profile, building out local landing pages, and adding location signals across your site. The goal? Get you into the map pack, the top organic spots, and anywhere your local clients are looking.
Search engines aren’t just showing a list of links anymore, they’re giving instant answers, AI summaries, and rich results that influence buying decisions before anyone even clicks. For MSPs, that means you don’t just need to rank, you need to show up where the real decisions are happening.
We make sure your content is built for this new search landscape by:
The goal isn’t just visibility, it’s authority. We help your MSP become the go-to answer, not just another option.
We don’t just create content to please search engines, we write it to help business owners understand what your MSP actually offers, how you solve real problems, and why you’re the right partner.
Whether it’s a detailed page on your managed IT services, a blog explaining cloud security in plain English, or a case study showing how you reduced downtime for a client, every piece is built to inform, build trust, and drive action.
Our content builds trust and supports your sales conversations.
If your MSP’s contact info, service areas, or hours are outdated across the web, it doesn’t just confuse clients, it signals to Google that your business isn’t trustworthy. That can quietly hurt your local rankings.
We fix that by auditing and updating your presence everywhere that matters:
With consistent, accurate listings, both search engines and potential clients know exactly who you are, what your MSP does, and where to find you.
MSP clients aren’t making impulse buys. They’re choosing a long-term partner to handle critical parts of their business. That means trust, responsiveness, and real proof of reliability matter more than anything. Reviews help you show exactly that.
We help your MSP build and manage a strong reputation with:
The result? A reputation that reflects the quality of your work, helps you earn trust faster, and puts you a step ahead of competitors who still treat reviews like an afterthought.
For an MSP, authority isn’t just about ranking higher, it’s about being seen as a reliable, experienced provider in a field where trust and technical expertise matter. That’s why we focus on earning backlinks that mean something in your space:
These are strategic placements that boost your domain authority and put your brand in front of the right audience, business owners looking for an MSP they can trust.
Even the best-looking MSP website won’t perform if it’s slow, clunky, or confusing to Google. So, our expert team makes sure your site is fast, mobile-friendly, and technically sound. We’ll make sure:
We handle all the backend work so your site runs smoothly, supports your sales process, and builds trust with both search engines and future clients.
SEO shouldn’t feel confusing or hidden behind reports you don’t understand. When we work together, you’ll always know what we’re doing and why.
We begin by setting goals that match your MSP’s needs, and then we focus on tracking what actually matters to your growth.
You’ll get a live dashboard you can check anytime, no waiting around for updates. And our reports? They're built for business owners, not SEO nerds.
You’ll see clear, practical metrics like:
We hold regular review calls (weekly at first, then monthly as things scale) to go over the results, explain what’s working, and plan what’s next. Every update connects directly to business impact, because for MSPs, leads matter more than impressions.
We're not here to chase vanity metrics. We're here to show you progress you can feel, and results you can build on.
If you’re wondering whether SEO is really worth it for your MSP, let’s walk through a realistic example together. We’ll keep it simple and based on actual benchmarks in the IT services space.
Let’s say you want to rank for “managed IT services NJ.” The keyword has a monthly search volume of 2.6K, meaning 2600 people are actively searching for this service each month in your area.
Due to good SEO you land on the first page of Google. Once you’re there, you can expect to get between 28% and 40% of those clicks. Let’s take the middle ground: about 39.80% of people click. That’s roughly 1040 visitors to your website each month from this one keyword alone.
The average conversion rate for IT services websites is about 2-5%. So if we go with the lower bound of 2%, out of 280 visitors, you might generate around 20 leads per month.
On average, 31% of B2B IT service leads become customers. That’s 6 new clients each month. If your average monthly service package is around $400, that’s $2,400 in monthly revenue, or $28,800 per year, from just one single keyword.
Now imagine ranking for five, ten, or even twenty of these kinds of keywords. The revenue multiplies quickly, and unlike ads, you’re not paying for every click.
With SEO, the traffic keeps coming, leads keep flowing, and your cost per lead actually drops over time as your rankings hold and compound.
