MSP SEO Agency. We win clients for IT support companies through Google organic

Our custom tested SEO service on 50+ MSP companies across USA helped reach top positions on Google's organic results, and generate over $25M revenue.

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Published on
July 12, 2025
|
Updated on
July 13, 2025
| Maria Harutyunyan
| 10 Min Read
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Be the first MSP they see. Dominate the first page of Google and turn searchers into sales.

Every time an IT buyer needs help, they open Google. Organic search now drives around ten times more visitors to managed-service websites than all social channels combined, and almost ninety percent of those searchers pick a provider listed on page one.

If you are hidden beyond that first screen, you are effectively invisible. We have already lifted more than fifty MSPs onto Google’s front page and generated well over twenty-five million dollars in new recurring revenue.

The paragraphs below walk you through the exact approach that produced those results so you can decide whether it is the right engine for your own growth.

Why Organic Search Is the Smartest Channel for MSPs

Across the fifty‑plus MSP engagements we track in detail, just over half of all website sessions originate from unpaid Google results. Paid advertising and social media combined rarely account for even a third of the traffic pie, and the cost per click in paid search keeps rising: eighteen percent year‑on‑year in our latest benchmark.

In contrast, the cost of an organic click declines every month after the initial work is complete, eventually amounting to mere pennies. More important than sheer volume or cost, visitors who arrive through organic results convert at roughly twice the rate of any other channel because they trust the “top three” as Google’s short‑list of credible experts.

Why Your MSP SEO Isn’t Getting Results (Yet)

Most unsuccessful programmes share three flaws. First, they rely on canned checklists that ignore the difference between, say, a cloud‑first MSP and a security‑heavy MSSP. Unsurprisingly, a one‑size‑fits‑all keyword list fails to attract the right buyers.

Second, the work is carried out with no security lens. Agencies that have never faced a SOC 2 audit can introduce third‑party scripts or data flows that violate HIPAA or GDPR without realising it, frightening the very risk‑averse CIOs you hope to close.

Third, success is measured with vanity numbers (impressions, generic “domain authority,” or a vague promise of momentum) while your pipeline stays empty. If any of that sounds familiar, you have felt the pain we exist to solve.

Our MSP SEO Services

We cover every lever that matters to an MSP’s growth, from big-picture strategy to the finest technical tweak. Below you’ll find a quick tour, written in plain English, of what each service actually does for you.

MSP SEO Consulting Services

Monthly one-on-one sessions equip your in-house marketing or dev team with expert guidance. We benchmark competitors’ traffic, keyword gaps, local signals, and backlinks, then deliver actionable playbooks and hands-on training that capture high-value contracts.

MSP SEO Growth Strategy Services

Our 12-month roadmap aligns technical fixes, topical content clusters, authoritative backlink outreach, and local citation building around your revenue goals. Quarterly sprints, KPI dashboards, and continual testing drive sustained ranking gains and predictable lead growth.

MSP SEO Content Strategy

Our strategists align your services with search intent, building keyword clusters and editorial calendars that speak to IT decision-makers’ pain points. Detailed briefs, optimized on-page elements, and steady publishing turn articles and case studies into ranking assets and qualified leads.

MSP Local SEO Services

We optimize Google Business Profiles, craft geo-targeted pages, and clean up NAP citations so each office ranks in its own service area, boosting map-pack visibility, accelerating inquiries, and cementing local trust for your MSP.

MSP Web Design Services

Our Webflow specialists craft fast, secure MSP websites that turn clicks into service tickets. Each build nails clean code, Core Web Vitals, schema, and intuitive UX, boosting rankings and convincing prospects to book demos.

MSP Video SEO Services

Amplify your MSP brand on YouTube and Google with fully optimized videos. We perfect titles, transcripts, schema, and thumbnails, boosting visibility, authority, and conversion—so tutorials and case studies attract ready-to-buy IT decision-makers.

MSP Local Citations

We create and maintain NAP-consistent listings on top IT and local directories across North America, EMEA, and APAC. Accurate, region-specific citations strengthen map-pack visibility and funnel geo-qualified leads to your managed services.

MSP Site Migration Services

Platform upgrades, domain moves, or full redesigns, we map every URL, schema tag, and redirect to protect rankings and data. Pre-launch audits, staged testing, and post-launch monitoring deliver a seamless transition with zero SEO fallout.

MSP Site Audit Services

Our 150-point audit probes technical health, legacy content, local signals, and backlinks to spot algorithmic or manual penalties holding your MSP site back. You receive a clear, priority-ranked report detailing issues and step-by-step fixes to restore rankings and accelerate growth.

Conversion Rate Optimization (CRO) for MSPs

We set clear funnel goals, audit user journeys, and run multivariate tests to refine copy, layouts, and CTAs. The result: smoother booking flows, more demo requests, and higher client retention, maximizing revenue from your existing MSP site traffic.

MSP Link building Services

Strategic outreach earns your MSP site high-authority backlinks from tech publications, partner directories, and local media. Every link is relevance-vetted, anchor-optimized, and blended with digital PR to strengthen domain authority and lift key pages up the SERPs.

MSP Digital PR

We secure interviews, guest articles, and podcast features in top tech outlets, then amplify each win through social and partner channels. The resulting high-authority mentions and backlinks boost brand credibility, referral traffic, and long-term SEO growth for your MSP.

Our MSP SEO Approach

SEO for managed-service providers has its own playbook. Over the years we’ve tried every trick in the book, tossed the ones that flop with IT buyers, and kept the moves that consistently nudge real-world MSP sites up the rankings.

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MSP-First Expertise
Every tactic is tested in the managed-services space, so we know what resonates with IT buyers and what keeps their CISOs comfortable.
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Data-Driven Prioritization
Decisions flow from hard numbers, (i.e. traffic gaps, funnel analytics) so resources always back the moves with the biggest upside.
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Security & Compliance Lens
We build and optimize with SOC 2, HIPAA, and GDPR best practices in mind, protecting your brand while satisfying risk-averse prospects.
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Transparent Reporting Culture
Real-time Looker Studio boards surface rankings, leads, and revenue, so you can trace every win back to the work that drove it.
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Agile Sprint Delivery
Work is shipped in two-week sprints, with clear goals, demos, and retro sessions that keep momentum high and surprises low.
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Collaborative Enablement
Slack channels, shared dashboards, and live workshops turn your in-house team into co-pilots, not bystanders.
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Agile Sprint Delivery
Work is shipped in two-week sprints, with clear goals, demos, and retro sessions that keep momentum high and surprises low.
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Collaborative Enablement
Slack channels, shared dashboards, and live workshops turn your in-house team into co-pilots, not bystanders.
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Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

FAQ

Can you provide examples of Shopify stores you’ve worked with and the results you’ve achieved?

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Do you handle Shopify-specific technical SEO issues?

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How do you approach link-building for Shopify stores?

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Can you help with content creation, like blog posts or guides for my Shopify store?

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I’ve installed a ton of Shopify apps, could any of them be hurting my SEO?

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If I switch to Shopify from another platform, how do you make sure I don’t lose my rankings?

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