Our custom tested SEO service on 50+ MSP companies across USA helped reach top positions on Google's organic results, and generate over $25M revenue.
5.0
Every time an IT buyer needs help, they open Google. Organic search now drives around ten times more visitors to managed-service websites than all social channels combined, and almost ninety percent of those searchers pick a provider listed on page one.
If you are hidden beyond that first screen, you are effectively invisible. We have already lifted more than fifty MSPs onto Google’s front page and generated well over twenty-five million dollars in new recurring revenue.
The paragraphs below walk you through the exact approach that produced those results so you can decide whether it is the right engine for your own growth.
Across the fifty‑plus MSP engagements we track in detail, just over half of all website sessions originate from unpaid Google results. Paid advertising and social media combined rarely account for even a third of the traffic pie, and the cost per click in paid search keeps rising: eighteen percent year‑on‑year in our latest benchmark.
In contrast, the cost of an organic click declines every month after the initial work is complete, eventually amounting to mere pennies. More important than sheer volume or cost, visitors who arrive through organic results convert at roughly twice the rate of any other channel because they trust the “top three” as Google’s short‑list of credible experts.
Most unsuccessful programmes share three flaws. First, they rely on canned checklists that ignore the difference between, say, a cloud‑first MSP and a security‑heavy MSSP. Unsurprisingly, a one‑size‑fits‑all keyword list fails to attract the right buyers.
Second, the work is carried out with no security lens. Agencies that have never faced a SOC 2 audit can introduce third‑party scripts or data flows that violate HIPAA or GDPR without realising it, frightening the very risk‑averse CIOs you hope to close.
Third, success is measured with vanity numbers (impressions, generic “domain authority,” or a vague promise of momentum) while your pipeline stays empty. If any of that sounds familiar, you have felt the pain we exist to solve.
We cover every lever that matters to an MSP’s growth, from big-picture strategy to the finest technical tweak. Below you’ll find a quick tour, written in plain English, of what each service actually does for you.
SEO for managed-service providers has its own playbook. Over the years we’ve tried every trick in the book, tossed the ones that flop with IT buyers, and kept the moves that consistently nudge real-world MSP sites up the rankings.
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!
Our process is built specifically for managed service providers, and we have the results to prove it.
We’ve helped over 50 MSPs land on Google’s first page, generating more than $25 million in new recurring revenue. That success comes from a strategy tailored to the way IT buyers actually search. We reverse-engineer top competitors, build custom keyword clusters around real buyer pain points, and align every tactic with your services.
Plus, everything we do passes security checks like SOC 2, HIPAA, and GDPR, so your risk-averse prospects feel confident working with you.
While others promise rankings, we deliver revenue growth you can trace back to every sprint.
Most MSPs start seeing ranking and indexing movement within 6–8 weeks, but meaningful business outcomes (qualified traffic and leads) tend to emerge between months 3 and 6. That timeline shortens significantly if your site already has domain history and crawlable structure. We fast-track impact by prioritizing indexation efficiency, internal linking improvements, and content that aligns with search intent. We also monitor crawl budgets, Core Web Vitals, and GSC coverage issues early to eliminate technical barriers that delay progress.
No. We don’t work off a “10-keyword” quota like cookie-cutter agencies. SEO for MSPs requires targeting a range of commercial, informational, and branded queries across services like “managed IT support,” “co-managed IT,” “cybersecurity consulting,” and location-based searches. We build semantic keyword clusters and map them to your site architecture, then expand continuously as your topical authority grows. The keyword scope grows with your business, and we plan for that from day one.
We use a multi-tiered backlink strategy designed for long-term SEO equity. That includes:
1. Niche-relevant placements on SaaS, MSP, and IT-focused publications
2. Authority links (DR 50+) from industry blogs and B2B media
3. Digital PR to earn contextual coverage (think: thought leadership, interviews)
4. Linkable asset strategy, where we create resources that naturally attract links (e.g., cybersecurity compliance guides, RMM comparison posts)
We avoid PBNs, rented links, and AI-spun content farms. Everything we build is white-hat, Google-compliant, and strategically aligned with your brand.
We provide a custom reporting suite, including:
1. Weekly keyword ranking updates (segmented by funnel stage and service category)
2. Google Search Console & GA4 dashboards
3. Conversion tracking
4. Backlink acquisition reports
5. Technical health monitoring (crawl errors, indexation, Core Web Vitals, etc.)
We don’t just dump data, we walk you through what it means and how it informs our next steps. Reporting is tied directly to your KPIs: leads, calls, booked demos.
They do more than hold up, they often benefit from updates. That’s because we focus on:
1. Content depth and accuracy (EEAT-compliant)
2. Link relevance over volume
3. Fast, mobile-friendly technical structure
4. Entity-based optimization
We track volatility across your ranking pages during every core update and adjust strategy if necessary. None of our MSP clients have suffered penalties or ranking collapses post-algorithm shifts, because we don’t rely on loopholes.
Most growing MSPs allocate 5%–12% of gross revenue to marketing, with SEO being one of the highest-ROI channels within that. If you're in a metro area with high competition (e.g., New York, San Diego), you'll need a more aggressive approach than an MSP in a Tier-3 market. We’ll conduct a competitor gap analysis during onboarding to show exactly what budget is needed to compete and overtake.
Because we don’t waste your time guessing what MSP buyers search for. We already know:
1. Which MSP service pages convert
2. What content builds trust with IT decision-makers
3. How to optimize for GMB and local packs at scale
We’ve scaled SEO for single-location MSPs and nationwide service providers. That experience translates into speed, precision, and real pipeline growth, not just traffic.
Here’s what we typically include in our MSP SEO offerings:
1. Technical SEO audit (150+ factors)
2. Service and location page optimization
3. Semantic keyword mapping
4. Link acquisition and digital PR
5. Local SEO (GBP optimization + citations)
6. Monthly content strategy and delivery (blogs, guides, FAQs)
7. Conversion tracking setup
8. Reporting dashboard and biweekly strategy calls
Optional add-ons: programmatic SEO, schema markup (JSON-LD), site speed optimization.
Yes. We specialize in multi-location SEO architecture, including:
1. Location-specific landing pages with unique content and schema
2. Bulk GBP optimization and reputation tracking
3. Citation audits and cleanup across 100+ directories
4. URL structure planning (subfolders vs. subdomains)
5. Local backlink strategy to build geo-authority
We help MSPs rank in multiple metros without cannibalizing internal search equity.
We combine:
1. Pro-level Google Business Profile optimization (including services, service areas, and Q&A strategy)
2. Local keyword targeting with geo-specific service pages
3. Structured data for local business + service schema
4. NAP consistency across top 75 directories
5. Review generation strategy
We also monitor your map pack rankings by zip code, not just general keywords, so we know where your coverage gaps are.