The Most Anticipated Electric Vehicles of 2023: According to User Searches

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Campaign Idea

With the rapid growth of the electric vehicle (EV) market, discussions around upcoming models were at an all-time high. However, while media coverage often focused on new EV announcements and automaker press releases, there was little insight into which models consumers were actually anticipating the most. We identified this gap and decided to develop a unique ranking based on Google search data, showcasing the most anticipated electric vehicles of 2023.

Our media audit revealed that while EV specifications and release dates were widely covered, no rankings existed based on consumer interest.

Using Google search volume, we provided a fresh perspective that engaged both EV enthusiasts and general news audiences.

The study offered key insights into consumer behavior, helping media outlets gauge the most buzzworthy EVs.

The Most Anticipated Electric Vehicles of 2023: According to User Searches

Campaign Research

Our research team conducted an in-depth analysis of Google search volumes for electric vehicles set to debut in 2023.

Over a two-month period, we examined which models had the highest number of searches globally, creating a data-driven ranking that highlighted the EVs generating the most buzz.

Tesla Cybertruck led with a staggering 1,854,710 searches, making it the most anticipated EV by a wide margin.

The data also revealed key trends in EV preferences - SUVs dominated the ranking, emphasizing a market shift toward larger electric models, while the massive search volume for Tesla’s Cybertruck reinforced Tesla’s ongoing hold on public imagination.

Results

The campaign led to 45+ media placements across top-tier automotive and general news publications, such as The Sun, InsideEVs, MediaPost and Benzinga.