We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
With the rapid growth of the electric vehicle (EV) market, discussions around upcoming models were at an all-time high. However, while media coverage often focused on new EV announcements and automaker press releases, there was little insight into which models consumers were actually anticipating the most. We identified this gap and decided to develop a unique ranking based on Google search data, showcasing the most anticipated electric vehicles of 2023.
Our media audit revealed that while EV specifications and release dates were widely covered, no rankings existed based on consumer interest.
Using Google search volume, we provided a fresh perspective that engaged both EV enthusiasts and general news audiences.
The study offered key insights into consumer behavior, helping media outlets gauge the most buzzworthy EVs.
Campaign Research
Our research team conducted an in-depth analysis of Google search volumes for electric vehicles set to debut in 2023.
Over a two-month period, we examined which models had the highest number of searches globally, creating a data-driven ranking that highlighted the EVs generating the most buzz.
Tesla Cybertruck led with a staggering 1,854,710 searches, making it the most anticipated EV by a wide margin.
The data also revealed key trends in EV preferences - SUVs dominated the ranking, emphasizing a market shift toward larger electric models, while the massive search volume for Tesla’s Cybertruck reinforced Tesla’s ongoing hold on public imagination.
Results
The campaign led to 45+ media placements across top-tier automotive and general news publications, such as The Sun, InsideEVs, MediaPost and Benzinga.
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