166% Growth in Monthly Organic Traffic for Public Desire USA

166%

Increase in organic traffic

119%

Keywords in top 10 positions

0%

Increase in domain rating

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Project Overview

Public Desire is an international online footwear brand that offers the latest trends to fashion-savvy women who want stylish updates without spending a fortune.

Goal

Public Desire aimed to increase organic traffic to its website, boost sales through improved online visibility, and raise brand awareness.

Solutions

Optimization of Existing Collection Pages

We identified and optimized the best-selling and all existing shoe collection pages to rank for better positions with our target money keywords. The steps we took are the following:

We revised the SEO metadata, including title tags, meta descriptions, and headers, to ensure they were optimized for our target keywords.

We updated each page by adding concise yet informative content, naturally integrating target keywords to improve each page’s visibility in search results.

We improved the internal linking structure between relevant collections, guiding both users and search engines to related content and improving the overall SEO value of the site.

We carefully considered the selection of anchor text for internal links, choosing keywords that best described the linked content to maximize SEO benefits.

Optimization of Existing Collection and Landing Pages

We analyzed the shoe market, competitors, and our product inventory to ensure that each shoe type has its dedicated collection page and target main keywords. This research also helped us identify new bottom-of-the-funnel keywords.

Results

166% Increase in Organic Traffic

Optimizing our website collection pages resulted in an extraordinary boost in organic traffic. Within a year, we experienced a remarkable 166% surge in visitors, soaring from 63,910 to 169,910. This substantial growth has not only amplified Public Desire's online presence but also attracted a wider audience intrigued by the latest footwear trends and stylish updates.

119% More Keywords in Top 10 Positions

We achieved an impressive 119% growth in keywords ranking within the top 10 positions. Our keyword performance rose from 6,940 to 15,175, showcasing the success of our optimization efforts.

15,175 keywords out of 34,933 keywords the website ranks for are in the top 10 positions.

96% Growth in Revenue from Google Organic

Our revenue has experienced a significant 96% increase when comparing the data from the first month to the most recent month. This growth is a testament to the effectiveness of our strategies and the appeal of our products to our target audience.